Nourish The Children
No child should ever go hungry. That’s the belief behind Nu Skin’s Nourish the Children initiative. With VitaMeal, we provide malnourished children with highly nutritious food developed by our very own nutrition scientists.
Each bag of VitaMeal is sold by Nu Skin, then donated to third-party non-profit organisations that specialise in distributing food to children suffering from malnutrition and famine. Nourish the Children is not a charity, but a for-profit initiative. By incentivising the purchase of VitaMeal, we believe that this campaign can be sustained and ultimately do more good in the world.
More than 120,000 children fed per day.
More than 800 million meals donated globally since its launch.
Active in more than 50 countries.
why we focus on child malnutrition
Every year, more than 3.1 million children under the age of five die as a result of poor nutrition. A further 66 million children attend primary school hungry, with 23 million of those in Africa alone. We believe that we have a responsibility to help existing humanitarian efforts to solve this crisis in whatever ways we can. By purchasing VitaMeal, you can do so too.
what is vitameal?
VitaMeal is a nutrient-rich, non-dairy, vegetarian meal formulated specifically to feed malnourished children. Its unique formula is packed with all the vitamins and nutrients kids in developing countries need to support their growth and wellbeing. Its core ingredients are also carefully selected to match the staple diet in each region, helping to fit the unique tastes and cultures of different countries. Each bag contains 30 child-sized meals, helping to provide 30 children with a healthy meal.
MORE THAN A MEAL
VitaMeal does more than nourish a body. It also helps nourish a mind. Because it is generally distributed through school programmes, this initiative encourages parents to send their children to school, helping them achieve an education. Our contracted manufacturing plant in Malawi also provides jobs and economic development opportunities, while some proceeds from VitaMeal purchases are donated to the Nu Skin Force for Good Foundation to fund agricultural education at Mtalimanja Village in Malawi. Here, farmers learn techniques to improve self-sufficiency and farm production, which may someday alleviate the need for food assistance in Malawi.
how does it work?
VitaMeal is produced in contracted facilities, many of which are in Malawi.
You can purchase and donate VitaMeal bags.
Specialised charities handle the logistics of collecting, transporting, and distributing the donations to those in need.
The donations help nourish children in countries like Malawi. To date, over 800 million meals have been shared.